Using Square at my recent vendor event: Gather in Oak Park! Photo credit: Sarah Lane
It really should not be a surprise to most people that I am such a fan girl with Square since they've helped me launch my business and grow. They even featured me in a Square Story (yes, that is my own horrible hand writing and drawings)! I follow them on social media, read their newsletters, visit their blog, and have gone to their headquarters in San Francisco for their speaker events. Online and in person I see a lot of people that do not use Square to it's full potential! It's really powerful once you delve deeper than taking "custom amount" payments. Here are all the services I use from Square and why they are critical to helping me run my business.
Square Payroll & Square Payroll App
Square Employee Management
If you have employees then this is also a MUST! By creating employee accounts you can decide what they can access on the Register. This includes allowing them to process refunds or take mobile payments. Before Employee Management my staff processed sales under my one account and since I didn't have a formal way of tracking time cards it was on the honor system.
With Employee Management each member of your team gets their own unique code. This allows them to run sales under their own name. Some benefits to this:
Square Online Store
By processing your sales on the Online Store Square will also continue to track your sales and give you analytics on what items and categories are selling best for you. This was an issue for me when I was using other e-commerce sites, everything would show up as a "custom amount" and sometimes tax was lumped into the price of the item (accounting nightmare).
It's also pretty mobile friendly and check-out is a breeze for your customers. Your customer's gift cards (the ones from Square) can be used on there and it even includes a page for eGift Cards! Another nifty feature is in store pick up. I imagine this was originally intended for coffee shops/cafes but I've had multiple customers use this. They will make a purchase in the morning and we will pack everything up for them and they'll swing by after work to pick up their purchase.
For my business we post on our blog weekly with outfit ideas. Once a month or so I'll create a newsletter type of email with our outfit ideas and link to the items in my Online Site... see where we're headed? It's all connecting. Now I'm giving my customers outfit inspirations, reminding them we're here, and linking to our new items to make sales while we're closed.
In the Marketing section it even tells you attributable sales which is the total number of in-store transactions made by customers who viewed one of your email campaigns and made a purchase within 14 days (tracked by credit card, email receipt, or loyalty). And when you send out promo codes it tells you your net sales and redemption ALONG with attributable sales.
I hope this post was informative and that it'll help you discover Square's other products. If you do not have a Square account you can sign up on their site: square.com or use my referral link and get free processing on your first $1k in sales.
If you have any questions about Square or their products feel free to comment or shoot me an email and I'll be happy to help! Thanks for stopping by!
Disclaimer: This post is sponsored by Square but all opinions, experience, and knowledge is of my own over the years.